This year, I launched The Place, a T-shirt brand inspired by the state of Maine. This project was created in collaboration with my art director/husband, Nick Loftus. I'm a native of Oregon, but Nick is from Maine and in our travels there it became clear that they could use a high quality, well designed, and affordable shirt that both tourists and locals could proudly wear.
This project taught me more about advertising than I ever thought possible. From creating production schedules to buying our own media and running a full-page ad, we did it all while building a made in the USA brand that gives back to Maine's only national park, Acadia.
Los Angeles Times
We were asked to rebrand the iconic LA Times, so we created a campaign that celebrates the city of Los Angeles and the ink that has told its story for the last 100+ years.
The YMCA's Annual Golf Tournament gives local youth the life-changing opportunity to attend summer camp. Working with UK artist, Chris Turner, this concept reminds people why this game is being held.
LA Tap Project
To help UNICEF bring the Tap Project to LA, we targeted messages to local college students, asking them to help kids around the world who need clean drinking water. The campaign garnered over $100,000, enough to provide clean drinking water to 4 million kids who really need it.