Pepsi is a brand that believes in youth and optimism. That sentiment was put into action with the Pepsi Refresh Project. For the first time in 23 years, they pulled out of the Super Bowl in favor of giving $20 million dollars to some amazing ideas. I was a part of promoting the campaign and documenting the winners’ stories.

Clio Silver Silver Content & Contact
Cannes Lions Bronze Cyber
Effie Silver
Andy Bronze
Harvard Case Study

201020OOH2_905.jpeg
201020OOH1_905.jpeg