How do you get people excited for the Grammy Awards? You remind them why they love music.

The week of the show, we transformed a boring NYC commute with the help of nominated artists, Macklemore and Ryan Lewis. Our big campaign, “Music Unleashes Us” gave a bunch of New Yorker’s the surprise of a lifetime, showing exactly how music can bring people together, get them smiling, and convince them to let loose.

With no paid media, the viral stunt garnered attention from major shows like Good Morning America, Today Show, and Entertainment Tonight. 

Clio Silver Music Film
Clio Silver Music Partnerships
Clio Bronze Music Events/Engagement
Clio Shortlist Music Innovative Media

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